Takko Fashion yesterday and today

Automotive pioneer Walter Percy Chrysler already knew: "The real secret of success is enthusiasm." This enthusiasm for success is the driving force behind Takko Fashion, which has made us one of the leading fashion suppliers in Germany and Europe for almost 30 years.

And success has proved us right. From regional fashion distributor to an internationally recognised brand, the company has made a name for itself with customers and competitors alike. The market sees Takko Fashion as a family-friendly value fashion retailer that stands up not simply thanks to economic prices but also because of a high, and yet wearable, standard of fashion.

A central factor behind Takko Fashion's successful rise into the ranks of Europe's leading fashion chains is its considerable ability to react promptly to changes in the market. We have developed direct import with great commitment, have entered many new markets and have positively developed the company's image through continuous investment in store fixtures and fittings and the store portfolio.

This is how Takko Fashion has changed its face time and again over the past 30 years, without losing its enthusiasm for fashion and customers.

Looking back

1982
The company is founded by the Hettlage group under the name Modea; the Ingrid S. and Multi ModeMärkte chains are set up

1990
Joins the Tengelmann group as a majority shareholder;
Increases share capital to 15 million euro

1999
Management buy-out with a majority shareholding in the Permira fund and DB investor; company changes its name to Takko ModeMarkt GmbH & Co. KG

2000
Entry into the Austrian market

2003
Entry into the Netherlands and Czech Republic;
franchise branches in Slovenia

2004
Entry into the Hungarian market

2005
Verticalisation: over 80 per cent of the products are designed in-house;
procurement expands through direct imports; franchise branches in Estonia and Latvia

2006
Visual merchandising is introduced with a new store concept; entry into the Slovakian market

2007
New main shareholder Advent International; entry into the Romanian market
Entry into the Switzerland market

2008
Entry into the Polish market; franchise branches in Croatia

2009
Takeover of the franchise branches in Croatia and Slovenia,
Estonia and Latvia; comprehensive branch launch and new brand design

2010
Start of the first TV campaign;
entry into the Italian market; major new shareholder Apax Partners

2011
Entry into the Serbian market