20 successful years in the market

"The true secret of success is enthusiasm," as car pioneer Walter Percy Chrysler once said. This enthusiasm for fashion has been the driving force behind Takko for almost 30 years and is what has made the company one of the leading fashion retailers in Germany and Europe. And this success has proven our strategy: from regional fashion retailer to international brand, the company has made a name for itself with customers and competitors alike.

The market perceives Takko Fashion as a family-friendly chain store, which impresses customers not only with its low prices but also with its high-quality, highly wearable fashion. This means that Takko has distinguished itself very clearly from the competition, because a company can only be as good as the market perceives it to be. The ability to compete intensively requires a clearly defined and outstanding positioning if a company does not want to get lost in a sea of other companies offering similar things. The key factor in the success of Takko Fashion joining the ranks of Europe's top fashion discounters is the fact that the company is prepared to react to changes in the market in good time. Takko has invested a lot of time and effort in building up direct imports, has entered many new markets and has continued to improve the company's image through ongoing investment in shop design and the shop range. This has enabled the company to continually change its image over the past 30 years without forgetting the essentials: its enthusiasm for fashion and for customer care.